A good source for new and updated environmental technology I found was eco-ideas.net. The major component in this website’s credibility is that it is supported by the company Panasonic. “Panasonic Corporation provides a wide range of products, from audiovisual and information/communication equipment to home appliances and components, as one of the largest electronic companies in the world today.”(1) Panasonic also strives to be the number one “Green Innovative Company” in the electronics industry. (1) This ambition may present Panasonic an opportunity to be biased on the reports and articles they wish to publish and make it appear as though Panasonic products are exceedingly environmentally friendly. However, after perusing the articles I discovered that ecoideas.net is simply a website that reports on new and upcoming environmentally friendly inventions and concepts. For most items Panasonic has no connection or claim to them at all, except that they helped support the website and increase awareness of environmental issues. For example, a recent popular article on ecoideas.net is one that introduces paper made from elephant dung. Panasonic does not own this paper; it simply supports the website and encourages environmental awareness, while adding solid credibility to this site.
Another aspect that increases credibility is that practically every article is posted with an accompanying, professional-looking video. In the elephant dung video you can actually see the indigenous people create the paper. (On a side note, I actually witnessed this elephant dung paper for myself when I went to the zoo last weekend.) Also, the website is updated often which is helpful for me when I choose to use this website to discuss up-and-coming environmental technologies. The articles report about green technologies and environmental awareness all over the globe and the articles are monitored by an editorial staff. One of the indications of legitimacy that I really appreciate is the aesthetic quality of the website. Ecoideas.net looks professional and friendly, plus you don’t see annoying advertisements that say “meet new singles here”.
(1) http://panasonic.net/about/
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